SoftInform

Investment  Projects

We offer good investment opportunities. We are looking for investment in the range of $439,000 to $14,000,000. All our projects are protected by patents.

LeoBase

Introduction

Capabilities

History

New technologies

Example

Marketing

Investment

The implementation of applications designed for ordinary users and solving problems with developing personal databases (as Microsoft tried to implement in MS Access) will be the first step towards future corporate sales. It will be possible to compete with Access by distributing free single-user versions of LeoBase.

This statement is based on an argument that Microsoft product has a lot of disadvantages. The main one is inconvenience of this product and low processing speed. It becomes obvious while working with large data arrays. In addition MS Access often fails to process complex operations, for example while processing lists.

A free alternative of MS Access which does not need any professional skills and which is more convenient and has a greater operating speed will enjoy popularity.

A practical test of viability of LeoBase by individual users will contribute to its popularity and will allow us to enter the market of corporate systems (to sell multi-user versions). It is enough to mention the ability to work with lists and selections (combining) will stimulate the migration to a new product.

The second important feature of the marketing plan is the availability of a great number of users working with application projects implemented on the basis of LeoBase (the projects SoftInform DMS and Internet Office which are detailed in the corresponding business plans). This number of users will allow us to speak about the popularity of our solutions.  

The Rental center project implemented together with the Internet Office project will increase the number of users worked with our products and Internet services.

Another step is the development of a number of Internet-oriented software products (in addition to SoftInform DMS and Internet Office ) that will contribute to the popularization of LeoBase and its technologies.

1) Bookmarker 

2) Mail program

3) Offliner

The described above software products (their single-user versions) will be distributed free of charge and oriented to different sectors of the market. This fact will allow us to attract a wide range of users. Moreover, each user who appreciated the advantages of LeoBase technologies will not switch to other systems, because we will provide a wide range of software products. Thus, users will be bound to our DBMS, because the strategy of promotion will use implicit advertising and then explicit advertising of our technologies and DBMS LeoBase.

It also concerns E-mail program that must conquer a part of e-mail program market and also Offliner and Bookmarker that will be widely positioned. The implementation of multi-user versions of products will allow us to sell them.

Thus, the LeoBase project is a rather comprehensive strategic plan with a whole line of software products which will allow us to perform at certain stage a massive attack on corporate market. After obtaining the recognition of a wide range of users, the promotion of LeoBase on the corporate market will bring mmuch more profit than all software products for individual users.