SoftInform

Investment  Projects

We offer good investment opportunities. We are looking for investment in the range of $439,000 to $14,000,000. All our projects are protected by patents.

Rental center

Brief description 

Description

General advantages

Advantages_for_users

Advantages_for_developers

Advantages_for_content providers

Marketing

Planned profit

Conclusion

Presentation

Investment

1. Introduction

2. Big offline advertisers

3. Small advertisers

4. Users and developers

Introduction 

The success of the project depends on the fact whether it will be attractive for users, developers and advertisers.

The project will attract offline advertisers to the Internet who currently prefer to advertise on television and radio as well as advertisers with small ad budget who can permit themselves to advertise only in the press.

Our technologies intended to increase the response to ads will contribute to the success of this project:

·  Interactive mode of work with Internet information offline. This technology will erase the distinction between online and offline information processing and provide the same efficiency and make it possible to display ads with the same efficiency.

·  New formats of ads that cannot be currently used online, for example, small videos or minisites, but provide the user with more useful information than banners.

· The project is aimed at a wide audience of home users, including casual Internet users (who use the Internet as a mean of correspondence).

· An international character of the project and its orientation to solvent audience, including that of developing countries.

· A targeted delivery of ads without use of cookies (use of which was restricted by the European Parliament) does not depend on external conditions (for example, when the user disables cookies). As a result advertisers save their money.

· The ability to change a negative attitude of users to ads.

Big offline advertisers

To attract attention of big advertisers, we will conduct an advertising campaign by placing ads and advertising articles in the press. Besides, the managers of the project will work individually with advertisers. It will be necessary to hold several press conferences. During first three-four months after the launch of the project we will offer big advertisers to conduct free advertising campaign that must persuade them in the efficiency of our advertising model.

Small advertisers

This category of advertisers does not consider the Internet as one of means for promoting their goods and services. This category includes small and mid-sized companies, entrepreneurs who can permit themselves to place ads only in the press. However, this category of advertisers is solvent and it is necessary to attract them to the rental center. Small advertises will be interested not only in regionally targeted ads that local mass media provide, but also in targeting by categories of users (that mass media cannot offer).

Users and developers

To attract users to the project, we will advertise it on the Internet and in the press. We will place ads at the most popular web sites, including subject web sites (shareware, software directories, etc.). In the same way we will attract software developers. As one of ways of promotion managers of the project will contact them individually (correspondence, etc.). Therefore, it is possible to suppose that the rental center will offer a wide range of software that is comparable with the total number of software promoted as freeware and shareware.