SoftInform

Investment  Projects

We offer good investment opportunities. We are looking for investment in the range of $439,000 to $14,000,000. All our projects are protected by patents.

Rental center

Brief description

Description

General advantages

Advantages_for_users

Advantages_for_developers

Advantages_for_content providers

Marketing

Planned profit

Conclusion

Presentation

Investment

Introduction

We are looking for investment for implementation of Software Rental Center in range of $2,000,000

Online software rental center will allow to create the new channel of online software distribution and software promotion and make it possible to rent any online and offline oriented applications in exchange of viewing of Internet advertising. 

It provides a range of advantages for software developers and software distributors:

	New possibilities of software marketing.
	The ability to rent not only Internet-oriented products.
	An additional method of online software promotion will allow the developer to become famous and earn money.
	To open a new sector of the market that was closed for software distribution, music publishing companies, etc.

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It provides a range of advantages for online content providers  (web publishers, content publishers).  

Imagine users  come across a website with an article that they would really like to read, except the website requires user to subscribe to access the content. The chances are there's no way users are going to purchase a full subscription to the site just for one article. Online content providers are missing out on this sort of income every day. Software rental center allows to decide this problem. Instead of purchasing a whole subscription user can get just that one article without any payment but in exchange on viewing internet advertising. To learn more click here

It provides a range of advantages for software users too:

	decision  the problem connected with the choice of software.
	possibility to update programs “the fleet and without any additional payments”.
	decreasing of software user's expenses related to software purchasing

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Software rental center (Internet advertising project) will attract offline advertisers to internet advertising due to the next advertising opportunities:

	the integration of all advantages of different types of advertising (television advertising, ads of specialized mass media and online advertising)
	new formats of Internet advertising which to have more effective influence upon users
	high online advertising targeting without use of cookies
	the interactivity advertising and feedback for customers
	the ability to change a negative attitude of customers to ads

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This project is protected by 2 patents.  

	the method of renting software in exchange for viewing online advertising
	the method of deferred information delivery and processing

To see the description of these patents please to visit  www.patentnew.com

Uniqueness of this project concludes in using of new method of influence to audience and in creation of new channel of distribution software and digital data (video, audio and other files).  

Explanation

Software rental center will provide the user with software, audio/video files (MP3, etc.), computer games, e-books, etc. free of charge, but in exchange for viewing ads. It is possible to rent both online and offline oriented software. There is no need to have a permanent connection to the Internet. The advertiser pays for ads viewed by the user and the owner of software (or audio/video files) receives a reward from this money.

The project will attract offline advertisers to the Internet who currently prefer to advertise on television and radio as well as advertisers with small ad budget who can permit themselves to advertise only in the press. The main components of success of this project are methods intended to increase response to ads (most of these methods are protected by patents):

·   Interactive mode of work with Internet information offline. This technology will erase the distinction between online and offline information processing and make it possible to display internet advertising with the same efficiency.

·   New formats of ads that cannot be currently used online, for example, small videos or mini-sites that provide the user with more useful information than banners.

·  The project is aimed at a wide audience of home users, including casual Internet users (who use the Internet as a mean of correspondence).

·  An international orientation of the project (the Internet has no boundaries) and its orientation to solvent audience, including that of developing countries.

· A targeted advertising delivery without use of cookies (use of which was restricted by the European Parliament) does not depend on external conditions (for example, when the user disables cookies). As a result advertisers save their money.

·  The ability to change a negative attitude of users to ads. 

In fact, this project combines two technologies: software rental (and electronic data) and a new patented Internet advertising technologies. On the one hand, it will create a new distribution channel for software (and other data), on the other hand, it will change the attitude of advertisers to Internet advertising.

This project is based on our two patents: the method of renting software in exchange for viewing ads and the method of deferred information delivery and processing. The fist one protects the business model (the rental center), the second one provides a number of benefits due to new patented technologies of Internet advertising.

The following benefits of this project will attract advertisers: interactivity of ads (even offline), its high targeting and provision of a solvent audience of computer users (home users). It allows the advertisers to conduct an effective advertising campaigns. 

Also this project  attracts the developers of software who are interesting of online promotion their products and additional ways of internet marketing.

To develop the project, we are going to set up a new company in the country proposed by the investor. The founders of the company will be, on the one part, the investor and, on the other part, the authors of the project. The investor finances the project and the authors of the business plan place their two patents (the method of renting software in exchange for viewing ads and the method of deferred information delivery and processing) in the collective investment fund.

The patent will allow us to promote exclusively the project and secure it against competitors. Besides, the patent may be positioned as a subject of sale and in case of failure of the project it can be commercialized (licensing or sales of excusive rights), which will allow the investor to bring back investments.

All corporeal property that will be purchased in course of development: real estate, equipment etc will be considered as joint property and will belong to the founders in accordance with their share in the company. Each of founders disregarding his share in the company can participate in the management of the company and exercise of its activity.

A further development of the project involves using additional strategies of Internet promotions of rental software such as rental on a payment basis or a combined method of payment (for ads and money simultaneously).